If you’re looking for the cheapest way to manage your incoming traffic, you’ll likely leave it to the sales team. There are myriad issues, however, that are likely to impede your business if you take this route. Back in the day, the sales folks just had to manage phone calls and walk-ins. Now, however, we have messaging apps, emails, and texting on top of these older methods of communication. Your sales staff can be overwhelmed by the deluge of communication the dealership receives in this modern era.

The automotive BDC cost is a wise investment when we consider what an effective BDC can provide to your team. Having people on your team who are dedicated to answering your web traffic, phone calls, texting, Social Media Messages, is a huge boon for your business. Instead of waiting hours for a response, potential customers will receive a quick reply and are much more likely to buy from you in this case.

Many car dealerships use a BDC automotive center to support their salespeople and others would be well-served to do so. BDCs (Business Development Centers) manage your inbound calls and pursue possible leads. Some dealerships have the sales staff perform these tasks. This was, for a long time, the traditional model for car dealerships.

In the previous era of technology, this approach made sense. Salespeople had phone calls and walk-ins to deal with and could make outgoing calls at their convenience. Now, however, we have online messaging apps, email, and texting, in addition to these more traditional methods of communication. What was once a manageable part of the sales team’s purview is now overwhelming.

BDC allows a dealership to succeed in the modern world. Back in the day, the sales team could field calls and make a few of their own. Now, however, we have texting, message apps, and emails to deal with on top of the older methods of communication. BDC allows you to streamline your incoming and outgoing business, which makes for more success.